How to Create a Board Game to Sell: A Comprehensive Guide

Are you a passionate board gamer with a creative streak? Have you ever dreamt of sharing your unique game ideas with the world and turning your hobby into a profitable venture? Creating a board game from scratch and successfully selling it can be an exciting and rewarding experience. In this comprehensive guide, we will take you through the step-by-step process of creating a board game that not only captivates players but also has the potential to become a popular product in the market.

Create a Board Game

1. Defining Your Game Concept

Before diving into the nitty-gritty of designing your board game, having a clear vision and concept for your game is crucial. Answering the following questions will help you establish a strong foundation for your design:

Board Game

What is the Theme of Your Game?

Choose a theme that interests you and aligns with your target audience. Whether fantasy, history, science fiction or a unique concept, a compelling theme will draw players into your game world and engage them on a deeper level.

What are the Objectives and Mechanics of Your Game?

Define the core objective of your game. Is it cooperative or competitive? Will players strive for victory individually or as a team? Determine the game mechanics, such as resource management, dice rolling, card drafting, or tile placement, that will drive the gameplay and make it enjoyable.

Who is Your Target Audience?

Understanding your target audience is essential from the outset. Consider your potential players’ age range, game complexity preferences, and interests. This knowledge will guide you in making your design decisions and will help you to create a game that will appeal to your target audience.

2. Prototyping and Playtesting

Once you have a clear concept, it’s time to bring your game to life through prototyping. Prototyping allows you to refine your ideas, test the mechanics, and identify potential flaws or improvements. Here’s what you need to do:

Create Basic Components and Layout

Start by sketching your game board, cards, tokens, and other game-specific components. This can be casual at this stage; the focus is on functionality rather than aesthetics. You can use online design software like Tabletopia or Tabletop Simulator to create digital prototypes.

Incorporate Cardboard and Expendable Materials

Craft your components using cardboard, paper, or other expendable materials. This approach allows for easy modifications and adjustments during the playtesting phase. Use color coding or symbols to differentiate different elements and draw visual attention.

Playtest, Playtest, Playtest!

Gather a group of playtesters who are willing to provide honest feedback. Please encourage them to critique the game mechanics, rules, and overall experience. Pay attention to what works well and what needs improvement. Make necessary tweaks and iterate your design to ensure a balanced, engaging gameplay experience.

3. Artwork and Graphic Design

Once the game mechanics are fine-tuned, it’s time to make your game visually appealing. Eye-catching artwork and graphic design are crucial in attracting players, making your game stand out from the competition, and effectively conveying the theme. Consider the following points:

Hire a Professional Artist

While you may have creative skills, hiring a professional artist can elevate the quality of your visuals. They can bring your game world to life and create stunning illustrations, character designs, and graphic layouts that resonate with your target audience.

Invest in High-Quality Components

The components of your game, such as cards, tokens, and game pieces, should be visually appealing and durable. High-quality materials enhance the gaming experience and give your product a premium feel. Look for reputable manufacturers who specialize in board game production and can provide customizable options.

Create a Compelling Box Design

Your game box is the first point of contact with potential buyers, so make it count. Design an attractive box cover that accurately reflects the theme and engages prospective players. Consider including gameplay images, key features, and a catchy tagline that intrigues players and entices them to explore further.

4. Manufacturing and Production

Once your design is finalized, it’s time to turn your game into a physical product ready for sale. Finding and collaborating with a reliable manufacturer ensures a smooth production process. Here’s what you need to keep in mind:

Seek Recommendations and Do Your Research

Ask fellow board game creators for recommendations on reliable manufacturers. Look for board game manufacturers with experience in board game production and a track record of high quality products. Study their portfolios, reach out to their previous clients, and gather as much information as possible before deciding.

Consider Quantity and Price

Manufacturing costs are typically inversely proportional to the quantity ordered. Determine the number of copies you plan to produce and balance it with your budget. Remember that ordering larger quantities can lower the per-unit production cost but may also involve higher upfront expenses.

Request Samples and Proofs

Before mass production, request samples and proofs from your chosen manufacturer. Ensure that the final product matches your quality, color accuracy, component durability, and overall finish expectations. Address any concerns or modifications before giving the green light for production.

5. Marketing and Distribution

Creating a fantastic board game is only half the battle. To achieve commercial success, you must effectively market and distribute your game to the right audience. Here are some strategies you can employ:

Build an Online Presence

Create a dedicated website and engage with players on social media platforms. Share updates, backstage content and glimpses of your game. Consider starting a blog or a podcast related to tabletop gaming to establish yourself as an authority in the field and attract a loyal following.

Attend Conventions and Game Expos

Participate in gaming conventions and expos to showcase your game to a broader audience. Interact with potential customers, collect feedback, and network with industry professionals. These events are opportunities to build brand awareness and create buzz around your game.

Collaborate with Influencers and Reviewers

Contact popular board game reviewers, influencers, and streamers specializing in tabletop gaming content. Offer them copies of your game for reviews, playthroughs, or promotional giveaways. Leveraging their reach and credibility can significantly boost the visibility of your game.

Seek Distribution Partnerships

Approach brick-and-mortar game stores, online retailers, and distributors specializing in board games. Present a compelling pitch highlighting the unique selling points of your game. Establishing distribution partnerships will help make your game more accessible to a broader audience and increase sales potential.


Creating a board game to sell requires careful planning, creativity, and perseverance. You can turn your passion into a successful business by defining your game concept, prototyping and playtesting, investing in artwork and graphic design, collaborating with a reliable manufacturer, and implementing effective marketing and distribution strategies. Remember, the journey may have challenges, but with dedication and determination, your board game could become the next sensation on game store shelves. So, let your imagination run wild, start designing, and bring your game ideas to life!

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